Vision

To become India’s Premiere Dry Cleaning Brand by the end of the year 2025.

Mission

- To Acquaint every Indian household to International Dry Cleaning experience without hurting their pockets.

- To convert the prevailing India’s unstructured dry clean Industry into an organized and professionally managed industry.

Core Values

- Providing the highest quality of dry clean using Hydro Carbon technology at all master stores

- Usage of non hazardous and non-carcinogenic solvents so as to provide a healthy and hygienic dry clean experience

- Odour less cleaning

- Absolute value for money for the customers

Goal

To become a household name in Uttar Pradesh. To expand to all major cities in Uttar Pradesh with at least 20 outlets in the next 5 years. To become a pioneer in the field of Retail Dry Clean in Uttar Pradesh.